Scarab – Brand Design

Scarab – Brand Design

Launching a brand is more than just creating an identity. Research, inspiration, style, core values, logos, user personas, and an overall 'feeling' is what lead to the success of Scarab. Scarab jet boats are designed to appeal to the active boater and younger generation. They incorporate technical details with modern styling and bold color placement. The inspiration boards and logos here influenced the design of the Scarab 165, 195, 215 & 255.