YogaSol

YogaSol

When a hot yoga studio in Cadillac, MI opened in 2014 I collaborated with the owners to develop a name, logo and identity for the studio. This would be the first and only yoga studio in Cadillac, so the design needed to be inviting for students new to yoga while also portraying the qualities you would expect from a yoga studio; calming, relaxing and welcoming. The Yoga Sol name was selected with a tag line of ‘community yoga studio’. This name carries the goals and values of the studio with the word ‘Sol’ to represent sun or heat, giving reference to the type of yoga practice that would be done here, and the tag line includes the word ‘community’, creating a welcoming tone to new and experienced yogis alike.